photo-icon Bianca De Marchi

Adelaide City Council push to support fashion


Posted on 07 Feb 2020

Creating a fashion design precinct and co-working spaces for local brands to showcase their work is part of a push to further integrate fashion into the “fabric” of the CBD.

An Adelaide City Council report outlines how the arts, including fashion, can be better represented and grow in the city as part of a 10-year State Government plan.

It comes as designers and other industry professionals prepare to launch the state’s first peak fashion body – Fashion Industry SA (FISA) – to provide advocacy and support to the sector.

Christina tridente adelaide lord mayor sandy verschoor

Lord Mayor Sandy Verschoor said she would like to see an “atelier” building where there would be emerging and established designers on the ground floor then, as you go up each level, there would be more well-known brands.

She said design shops being located in the one precinct would help consumers to find hidden gems.

“There has always been a great reputation for designers coming out of Adelaide, even if you go way back to the George Gross and Harry Who days,” Ms Verschoor said.

“There has always been a very unique feel and we have excellent designers, and I want people to think about fashion when they come to Adelaide.

“You integrate fashion into the fabric of the CBD.”

The council also wants to continue to attract luxury brands and support Australian Fashion Labels, which has taken the lead on delivering Australian fashion to the world.

It has backed FISA, headed by couture + love + madness director Cristina Tridente and management consultant Marni Cook.

Finesse model anna parry wears couture love madness in rundle mall
photo-icon Brad Fleet

The group will be a support network for the industry, offering advice, information, as well as being a key link between the sector and the State Government.

Tridente says FISA was “giving a voice back to the industry” following the defunding of the Adelaide Fashion Festival last year.

“We are showing the government that the fashion industry is such an integral part of South Australia and it is growing,” Tridente says.

“This group is a starting point for us to basically get together, share information and be a point of contact.

“At the end of the day, we have so many talented designers, companies and people throughout the industry … so it is about connecting the dots and being able to share information.”

If the council supports the report, it will write to the State Government outlining its suggestions for the 10-year plan.

Adelaide City Council push to support fashion by Celeste Villani originally seen on The City Messenger 7 February 2020.

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